A new online sportsbook called DragonBet has recently emerged in the UK betting market. While many fresh bookies launch targeting general audiences, DragonBet distinctly aims itself at Welsh punters.

Introduced in 2022, DragonBet harbors ambitious goals of becoming the foremost digital bookmaker in Wales. Since then the brand has been migrated over to the popular Playbook platform offering a premium betting experience combined with a live casino and slots games.

Alongside sports betting, DragonBet also incorporates an online casino with hundreds of slots. Esports wagering is additionally offered on this budding bookmaking site.

Given DragonBet's novelty, prospective customers likely wonder about details like its ownership, safety, available payment options, and customer service quality. Our comprehensive review outlines everything you need to know before signing up with DragonBet.

Overview of DragonBet

DragonBet went live in 2022, striving to dominate Wales' online betting landscape. Although some new UK bookies choose particular themes, few cater their platforms to specific regional groups like DragonBet aims to serve Welsh punters. Appropriately, the site can be toggled between English and Welsh languages.

DragonBet relies on FansUnite's Chameleon software via a licensing partnership with Lovell Brothers Limited, the owners of the DragonBet company. FansUnite's tech may seem recognizable to those registered with operator McBookie.

Behind DragonBet stands decades of industry presence through business John Lovell Racing, delivering bookmaking amenities across Wales over the past 50 years. While not Britain's most high-profile sportsbook, John Lovell Racing enjoys rich heritage.

Upon launching his new digital wagering hub, DragonBet co-founder David Lovell said: “DragonBet represents the online rebranding of prominent Welsh legacy bookie John Lovell Racing. We eagerly commence this new chapter by collaborating with FansUnite to construct a dynamic, tailored platform primed for expansion." Lovell added that by embracing modernity while retaining Welsh identity, DragonBet can thrive by "catering to contemporary punters' expectations."

DragonBet's Betting Products

Given DragonBet's origins with John Lovell Racing, horseracing betting unsurprisingly assumes center stage on this platform. All major UK and Irish race meetings are covered extensively. Punters can also bet races from global hubs like Australia, South Africa, and America.

DragonBet incorporates best odds guaranteed for all British and Irish racing, matching top rivals. An extra horse racing promotion refunds up to £10 on losing Welsh track wagers that finish second.

Although any UK bookmaker must emphasize football, DragonBet makes an effort to highlight Welsh matches under the sport's dedicated pin. However, the overall site navigation could flow more intuitively. Premier League contents feel somewhat buried. Game betting markets could also expand. Nonetheless, abundant data and statistics assist bettors in making informed wagering decisions across the sportsbook.

With rugby's popularity in Wales, DragonBet ensures both codes - union and league - hold prominence. Other well-covered sports include golf, cricket, and tennis. Even more niche options like lacrosse and volleyball earn menu placements.

Given surging demand for esports betting, DragonBet provides a custom hub for top titles like League of Legends, CS:GO, Overwatch, Rainbow Six, Valorant, and more. Live streams and cash-out functionalities cater to esports punters.

One area where DragonBet lags rivals is promotional incentives. No apparent welcome offer currently exists. This could discourage newcomers from joining when competing sites dangle free bets and bonuses. However, DragonBet's underlying odds generally hold value. Alongside best odds guaranteed for UK and Irish races, competitive prices emerge across football markets too.

DragonBet Support Services

DragonBet customers who encounter issues can first reference the site's wide-ranging FAQ section, spanning 42 common queries on topics like responsible gambling tools, licensing, deposits, and more.

The ubiquitous live chat function perches conveniently atop DragonBet's interface for direct assistance. A Contact Us form also facilitates queries and messages to support staff.

Being active on social media, DragonBet may additionally provide customer service responses on those channels.

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